The digitized world today has powered up many businesses of all verticals to achieve a competitive advantage. 2016 is the year where we’ve seen many digital transformations, in terms of technology adoption, including visual technologies like AR and VR. To achieve a sustained growth, being driven by futuristic tech strategies has been a requisite for online businesses in coming years. Let’s see the latest digital trends and the way online businesses can harness it:
1. User Experience
Every digital success is driven by user-experience. When your product is not capable enough to get hold users’ interest, it’ll soon be a trashcan product. Customer experience is the ultimate goal of any new-era digital initiative coming to the market. Today customers are more selective than ever, they’ll immediately head away when they feel the brand is not attractive in nature and not value-driven. User experience is not a new-fangled parameter for digital success today, just from the web era began, it has had a crucial role in engaging the users and turning them into loyal customers.
The user experience you deliver should be positive and consistent. If you are based on the e-commerce platform, the shopping experience you offer should not just be an experience, rather it should be a memorable user journey, from viewing product to placing the order. In between, there should be no ambiguity or suspicious left for shoppers.Most businesses’ prime target is to enhance user experience to take customer satisfaction to the next level. This is expected to take a big surge in 2017.
2. Being Mobilized
Mobile app development is no longer just a branding exercise for today’s businesses. While others are being powered up by mobility, some less tech-favoured business verticals are still struggling to taste the fruitfulness of mobility. According to a report, there would be around 314 million mobile internet users in India by the end of 2017, which is more than twofold of 159 million users today. This is the same scenario that global mobile world is expecting to have.
3. Chatbot App Development
In fact, chatbot is not a new concept, but it gained a supreme attention when Facebook CEO Mark Zuckerberg announced that businesses are now allowed to make their CRM automated on Messenger platform, at Facebook F8 developer conference in San Francisco in April this year.
Chatbot is a computer program, which lives inside chat apps like Facebook Messenger, Telegram, and Slack. Chatbot helps customers in getting a personalized auto answer for their queries in the form of text or voice.
4. AR and VR
AR and VR are among the biggest buzzes in recent days after Pokémon Go took the world by storm. As a result of this, many tech giants, even innovative startups are in the building-block strategy to enrich customer experience with augmented reality. Many more industry verticals, even less tech-flavoured businesses are also expected to harness these future technologies heavily in 2017. Google Cardboard and Samsung Gear VR have already made the world experience this booming virtual world.
Security is a threat for not just online-centric businesses, y businesses of all size and sort are being frightened by security breaches. Even a small crack can break the wall, likewise, a small error can spoil the entire digital system, which ultimately results in a broken customer experience. To eradicate this, there is an increased demand for antivirus software solutions like anti-DDoS, which is expected to see an increased sale in 2017.
In the bulky digital era, random strategies don’t make any difference, but when it is executed foreseeing the pros and cons, it could make much more impact than the expected. When you collaborate with right service providers and have prime action plans in place, your online venture can achieve a supreme first-mover advantage in 2017.