What To Do When Website Traffic Is Not Converting
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Telltale signs you're leaving money on the table and how to create more sales with your marketing.
Marketing can mean a lot of different things to entrepreneurs and business owners. For some, it's a form of advertising and to others, it's getting more known on Social Media. Still others see marketing as a means for lead generation: doing whatever it takes to get people into a database list.
According to the American Marketing Association:
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Indeed, marketing is the cornerstone of any business, large or small. Without marketing, you will have a very hard time creating a sustainable business.
And for those that direct their marketing efforts into list building, this act alone is not enough.
You also need a plan in place to actively nurture these leads. Sadly, many fall short in this critical step to converting those leads into paying customers.
After reading this article, you'll discover specific ways you can optimize your lead generation efforts and convert those leads into sales. Have you given any thought to lead generation marketing before? Leave a comment below and share your biggest take away from the 5 tactics below.
Are you falling short with your marketing efforts?
Here are some signs you're leaving money on the table:
– you send occasional newsletters only when you feel inspired or when you have the time;
– you don't respond to those who comment on your social media;
– you offer free downloads but don't require an opt in for people to access them;
– you don't have a way to capture names and email addresses on your website;
– you don't have a plan in place to lead people through your product funnel.
If you are guilty of any of the above scenarios, then more than likely your marketing efforts are being done in vain. The fact is, most modern businesses rely on marketing for sales success.
And if you haven't given list building any attention at all, you are missing out on a big opportunity to get more sales.
Here's how to create more sales with your marketing:
What? You don't have TIME to do this?
Unfortunately many entrepreneurs try to do everything themselves. They get so caught up working IN their business that they don't work ON their business nearly enough.
The key to breaking through this barrier is to hire a team to make sure qualified leads aren't slipping through the cracks.
If you aren't making the kind of money you'd like, take a review of your marketing processes. Chances are you'll see places where your lead generation activities could be refined and tweaked to get you much better results.
Remember to never skimp or cut back on your marketing. It's not a question of whether or not you should have a marketing budget or how much to spend, it's making sure that you have thought through the entire lead generation process from beginning to end and have put adequate resources into place that will get you the biggest return on your investment.
It may be the most important thing you do for your business.
Susan Friesen is the founder of eVision Media, http://evisionmedia.ca/ a, "all in one" full service boutique web development and digital marketing firm of over 15 years that specializes in creating professional brand presences for entrepreneurs, businesses and organizations. CLICK HERE http://evisionmedia.ca/ultimate-website-guide/ and grab your FREE "Ultimate Guide to Improving Your Website's Profitability – 10 Critical Questions You Must Ask to Get Maximum Results".
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