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Website owners used to focus on every technique solely for increasing their search engine ranking. Optimization was all about cramming an ungodly amount of high dollar keywords and phrases into every inch of every web page. Today the focus has changed. Keyword stuffing is gone with the wind and a new standard of search AND social optimization is in.
If you have no social presence, you simply cannot gain rank as quickly or solidly in the SERPs as you can if you have a strong presence. So, how do you optimize for social and SEO? The first step is getting into the right mindset.
The Differences between Social and SEO
According to the Content Marketing Institute, there is a distinct difference between social and search engine optimization. While the goal of both is to up rankings, each is approached differently. When it comes to social, you need to think engagement and sharing. Social media marketing focuses on:
When it comes to SEO, you need to think strategy and tactics. The Content Marketing Institute points out that it’s the condiment, not the sandwich: “If a… content marketing program is the sandwich, then SEO is the mayonnaise. It touches… everything and enhances the… flavor of the sandwich, but on its own, it’s not very appetizing.” Search optimization focuses on:
4 Search and Social Media Tactics
Optimization is an intimidating word. It doesn’t have to be, though. Kick starting your social SEO and search optimization doesn’t have to be rocket science. In fact, I promise you don’t need to be a math or science major to do it and do it well. Just apply these four simple tactics:
Tactic 1: Know Your Business Model Backwards and Forwards
Our first method comes from one of the most credible optimization sources on the net: Search Engine Watch. If any company knows the importance of this tactic, it’s SEW. Knowing your business model sounds like a no brainer, but too many businesses make this rookie mistake. They fail to sit down and focus on their main goals. Your goals will influence every aspect of optimization. So take a minute and answer these questions honestly:
Tactic 2: Optimize for Search and Share
Balance is everything. Yes, it is important to optimize your web pages and media. TopRankBlog.com says you need to optimize your topics and specific keywords based on what customers are actually searching for, but you also need to make social sharing compelling and simple. How? Let’s take a look:
Tactic 3: Nail the Things Search Engines Want
Search engines are tasked with supplying users with the most relevant and high quality websites and content that meets their search criteria. According to Search Engine Watch, engines determine which sites meet quality and relevancy requirements by weighing four primary criteria:
Tactic 4: Focus on your Meta
Your website content should have built-in title tags and Meta descriptions. Yes, we’re talking about a little coding, but it’s far from complex. All youneed is:
Nowadays, social and search optimization go hand-in-hand. The key to success is balance and persistence. With just a little effort, you can achieve a lot.
About the Author
Julia Spence-McCoy is the CEO of Express Writers, an online copywriting agency that began in 2011 with thousands of web content pages written to date and more than 50 talented writers on the team. Her passion is copywriting and all that pertains, including the ever-changing game of Google algorithm updates.