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Using all methods in your Internet marketing arsenal is imperative to receive maximum exposure on the Web and build your reputation in your particular niche.

The more you do and the more tools you use, the wider and faster your authority will grow.

Tweet swaps, which are a lot like ad swaps, are a great social media opportunity. With ad swaps, you’re advertising on another person’s list and they’re advertising on yours. Tweet swaps work the same way, but they’re done on Twitter. Twitter is just like your list – they are all people who have followed you to read about your special deals.

There is a huge difference you should keep in mind, however. With tweet swaps, you will not be making sales. Instead, you will be generating leads and driving traffic.

Many Internet marketers have given up on Twitter, saying it’s useless. The reason? You don’t make money with Twitter. It does, however, get you in front of a lot of people. Although everything with social media is quick and in real-time, Twitter is about building a loyal, long-term fan base.

Tweet swaps help you to do that. It enables you to make a great offer to another person’s Twitter followers. This means new followers for you.

How Tweet Swaps Work

First, find a partner who is in a similar niche. The wants and needs of your target market should be similar to theirs, but not exactly the same. You both should be targeting a different sub-niche within the same overall niche, or something similar. This is important because it won’t do you any good to send offers to people who are not interested in what you’re offering. With tweet swaps, numbers are not important. Offering your goods to the right people is the key.

Lots of folks screw this up. They get excited because they’ve partnered with a guy who has 15,000 followers on Twitter. What they didn’t take into account is that they advertise golf gear and the other guy has a home improvement site.

I Tweet Yours, You Tweet Mine

Once you’re partnered up, you send out tweets to each other’s fans. It’s extremely simple and you’ll both reap the benefits.

With tweet swaps, you have to tweet more than once. People get on Twitter at different times, so you need to tweet multiple times throughout the day.  The optimal amount is three to four times at well-spaced-out intervals.

You should discuss with your partner the number of tweets you will post based on how many followers you have. If you have the same number of followers as your partner, you should be posting the same number of tweets. But, if your partner has more followers than you, you should be tweeting more.

Work out a ratio. For instance, if you have 3,000 followers and your partner has 9,000, you should be tweeting three times more than he or she does. This keeps it balanced and ensures all followers get the message.

Finally, here’s a tip to get the most out of tweet swaps: remember, Twitter is not great for making sales, but it is good for lead generation. Don’t send your partner’s followers to a sales page and don’t pitch products to them.  Instead, offer them freebies. You still need to build their trust.

About the Author:
Toby Russell, Internet marketer, publisher and property investor offers tried and tested methods to help you succeed online. “Top Internet Marketer Reveals His Secrets” – FREE MP3 Download plus my popular FREE step-by-step 94 page Special Report. Available at => http://www.startinternetmarketingonline.com

 

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Written by Larry Newman

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