What To Do When Website Traffic Is Not Converting
Oct03

What To Do When Website Traffic Is Not Converting

  Carl Christian Anton Christensen [Public domain], via Wikimedia Commons You love your spankin' new website. You're expecting it to get you clients and make some sales. You did the Facebook ads and PPC like you were told, and you even got a bunch of traffic (you can tell because Facebook is sending you the bill!) But nothing else is happening… CRICKET. You go about asking for feedback and opinions....

Read More
How To Properly Use Lead Generation That Results in More Sales
Jul06

How To Properly Use Lead Generation That Results in More Sales

  Telltale signs you're leaving money on the table and how to create more sales with your marketing. Marketing can mean a lot of different things to entrepreneurs and business owners. For some, it's a form of advertising and to others, it's getting more known on Social Media. Still others see marketing as a means for lead generation: doing whatever it takes to get people into a database list. According to the American...

Read More
How Your USP Can Increase Your Sales
Nov17

How Your USP Can Increase Your Sales

  What is a USP? Well it’s not a UFO, or anything weird or outside your experience. In fact you probably come across a USP every single time you read or write an ad because it is the single factor that sets you and your business apart from every other competitor in your marketplace. Put simply, USP stands for your Unique Selling Point or Proposition, and the key word here is single. If you have an information product or...

Read More
10 Ways to Integrate Audio for Higher Conversions
May19

10 Ways to Integrate Audio for Higher Conversions

We use the five senses that we possess to collect and process data.  Marketing is all about using these data collectors as effectively as possible.  Statistics show that people will remember 70% of what they hear as opposed to only 20% of what they read.  This is a very significant distinction. By using audio on your website you will initiate a much more powerful response than plain text.  Audio adds a personal...

Read More
Track Your Website in Google Analytics
Mar31

Track Your Website in Google Analytics

Find out who's visiting your website, what they want, and how to better serve them so they come back again. Having a website isn't really much use if you can't see how many people are using it, and more importantly, exactly what they're up to. A simple counter is useless for anything other than (potential) ego-stroking, while most free stats programs offer plenty of information about who's visiting your site but...

Read More
Top Tips That Help to Maximize Profit and Minimize Loss
Dec30

Top Tips That Help to Maximize Profit and Minimize Loss

  Profit making is an essential part of business and the very reason that a proprietorship, partnership or company is formed. Irrespective of the size of the business, the ultimate goal for any business organization is to make maximum profits. Profit making is not just about increasing your revenue multifold by increasing the sales but it is also about minimizing losses in a manner that it influences your profit making ability....

Read More