17 Places to Collect eMail Addresses
Jul13

17 Places to Collect eMail Addresses

  There are many ways to build your email list. You may find one way that works best versus the other. Building the list itself is more important than the method though. I've put together a list and divided it up into different sections to show the platform and the method for collecting email addresses. If you're just getting started with email marketing, select one or two ways to start so you don't get overwhelmed!!...

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Six Ways You Are Sabotaging Your E-mail Open Rates
Nov03

Six Ways You Are Sabotaging Your E-mail Open Rates

E-mail marketing and successful branded blogging initiatives go hand-in-hand.  Yes, search engines help drive traffic, but for reaching out to established readers and current customers and giving them a reason to return to your site, e-mail marketing is critical. You probably already know this. What you might not realize is that, by simply doing what others have been doing for years, you could be sabotaging your e-mail open...

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Why Every Great Email Includes These 5 Things
Aug25

Why Every Great Email Includes These 5 Things

  Great email marketing isn't a mystery. While we may never know why some YouTube videos go viral and others don't, it's easy to tell why some emails succeed and others get sent straight to the trash folder. Great emails – the kind that get opened, clicked, shared and saved to read again- always contain these 5 crucial elements. Do yours? 5. A subject line that stands out It's tempting to write subject lines...

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Getting Started with Your Newsletter – Checklist
Dec09

Getting Started with Your Newsletter – Checklist

  Getting started with your newsletter might seem like a daunting task, but if taken step by step, it is well worth the time and effort. Initially the creation process is the most time consuming. However, once you decide on a format, a publication schedule and you have a template in place it's just a matter of creating new content for each issue. Here's a checklist that will help you put the pieces together that will...

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10 Ways to Lose Your eMail Subscribers
Oct21

10 Ways to Lose Your eMail Subscribers

  Even with the explosion of social media marketing, email marketing is still a very powerful and effective method of growing your business. A study done by ExactTarget shows that 77% of consumers prefer to receive permission-based communication and sales messages by email. And according to Experian, for every dollar spent on email marketing there is an average return of $44.25. Building a responsive mailing list can do wonders...

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Golden Rules of Selling to Your Opt-In List
May13

Golden Rules of Selling to Your Opt-In List

You’ve got your internet business and you have created an opt-in list.  Now what? Well, you have to encourage your list to buy from you. This is a lot harder than you may first imagine. There are series of books written on this subject and it really is an art. Many people have studied for years to perfect this, however I’m going to go through some very important rules to follow when you start selling to your list....

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