Click-Through Rate (CTR) is a way of measuring the success of an ad by how many people click on the featured link contained within the ad. A good click-through rate is said to be about 2%, which can be greatly improved.
Your web stats are an important collection of information regarding your site’s visitors, referrals, and other essential information. This information is important to you because it can help you measure the success of your marketing campaign, determine where to improve your site, and the way to tweak your site for success!
Writing effective sales copy is a skill and is vital to any business. Luckily, you can learn this skill by reading about it and by using common sense. Most of what you will learn is common sense and will go a long way in increasing your sales. Of course, all elements of writing sales copy […]
Your FAQ or “Frequently Asked Questions” page can be a very important part of your business website.