How to Increase Your CTR with a Powerful Ad
Feb02

How to Increase Your CTR with a Powerful Ad

  Click-Through Rate (CTR) is a way of measuring the success of an ad by how many people click on the featured link contained within the ad.  A good click through rate is said to be about 2%, which can be greatly improved. Buying advertising slots and spreading your ad all over the net won’t do much good if the ad does not get attention.  Your ad must motivate people into following the call to action contained...

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Five Ways to Boost Your Marketing Power
Sep15

Five Ways to Boost Your Marketing Power

  Building an online business is certainly not easy, especially when you are on a very limited budget. It has been my experience that numerous entrepreneurs and home-based business owners overlook some very effective and free advertising opportunities. Some examples of these result producing techniques are: 1. Welcome Letter for Subscribers – I subscribe to tons of groups and ezines and am sometimes disappointed when I get...

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15 Ways to Advertise for Free: Are They Still Effective?
Jun16

15 Ways to Advertise for Free: Are They Still Effective?

About ten years ago I wrote an article called “15 Ways to Advertise for Free.”  At that time the advertising methods detailed in the article were very popular and quite effective.  But because of the ever-changing internet and evolving technology, I thought it would be interesting to revisit these strategies and see how they have changed over the years and if they still produce results. 1. Message Boards –...

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The Five Worst Copywriting Mistakes on the Web
Apr01

The Five Worst Copywriting Mistakes on the Web

  Turn on the TV around 3 a.m., and you’re sure to see some cheesy infomercial with a sales pitch that makes you cringe. The cheese-factor isn’t limited to late-night TV, though. Thanks to a variety of copywriting mistakes, the World Wide Web has turned into a 24/7 cheese-fest. So, what kinds of mistakes are Web copywriters making these days? And, more importantly, has your sales copy fallen victim to any of them? 1....

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10 Clever Online Advertising Strategies
Mar25

10 Clever Online Advertising Strategies

According to Wikipedia, advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. More simply put, advertising is letting people know about your business and showing them you have the solution. Advertising began thousands of years ago when ancient Egyptians began using steel to carve...

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15 Ways to Advertise for Free
Feb13

15 Ways to Advertise for Free

  Starting and building an online or home business is not an easy task, but it can be done. It takes work, time, commitment and passion. This is not a get rich quick career! You want to start by letting everyone know about you and your business and by building your reputation. Fortunately, there are numerous ways to do this online. They do not cost anything but time! 1. Message Boards – Do not blatantly advertise, but join...

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