Category Archives: Advertising

How to Increase Your CTR with a Powerful Ad



Click-Through Rate (CTR) is a way of measuring the success of an ad by how many people click on the featured link contained within the ad.  A good click through rate is said to be about 2%, which can be greatly improved.

Five Ways to Boost Your Marketing Power



Building an online business is certainly not easy, especially when you are on a very limited budget. It has been my experience that numerous entrepreneurs and home-based business owners overlook some very effective and free advertising opportunities.

15 Ways to Advertise for Free: Are They Still Effective?


About ten years ago I wrote an article called “15 Ways to Advertise for Free.”  At that time the advertising methods detailed in the article were very popular and quite effective.  But because of the ever-changing internet and evolving technology, I thought it would be interesting to revisit these strategies and see how they have changed over the years and if they still produce results.

The Five Worst Copywriting Mistakes on the Web



Turn on the TV around 3 a.m., and you’re sure to see some cheesy infomercial with a sales pitch that makes you cringe. The cheese-factor isn’t limited to late-night TV, though. Thanks to a variety of copywriting mistakes, the World Wide Web has turned into a 24/7 cheese-fest.

10 Clever Online Advertising Strategies









According to Wikipedia, advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. More simply put, advertising is letting people know about your business and showing them you have the solution.

15 Ways to Advertise for Free



Starting and building an online or home business is not an easy task, but it can be done. It takes work, time, commitment and passion. This is not a get rich quick career! You want to start by letting everyone know about you and your business and by building your reputation.

How to Advertise with Flyers



When you first start out on your business venture, money is usually tight but you still need to advertise.  One of the most affordable, yet very effective, ways to begin your advertising campaign is with flyers.  Flyers are simply full page ads that are distributed directly to your potential customers.  There are several ways in which they can be distributed.

10 Mistakes to Avoid When Writing Sales Copy


sales copy

Writing effective sales copy is a skill and is vital to any business.  Luckily, you can learn this skill by reading about it and by using common sense. Most of what you will learn is common sense and will go a long way in increasing your sales. Of course, all elements of writing sales copy cannot be covered in one short article but I have touched on many of the basic rules and strategies to remember and the mistakes to avoid.

How to Write a Successful Ad



Buying advertising slots and spreading your ad all over the net won’t do much good if the ad does not get anyone’s attention.  Your ad must motivate people into following the call to action contained within the ad.  Advertising is an art and we need to learn that art to write effective, profit-pulling ads.  If you know some of the proven tips on how to write effective ads, it can make all the difference for your business and advertising budget.

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