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Write Better Ads

How to Increase Your CTR with a Powerful Ad

  Click-Through Rate (CTR) is a way of measuring the success of an ad by how many people click on the featured link contained within the ad.  A good click-through rate is said to be about 2%, which can be greatly improved.

Advertise for free

15 Easy Ways to Advertise for Free

About ten years ago I wrote an article called “15 Ways to Advertise for Free.”  At that time the advertising methods detailed in the article were very popular and quite effective.    But because of the ever-changing internet and evolving technology, I thought it would be interesting to revisit these strategies and see how they […]