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Why Every Great Email Includes These 5 Things

  Great email marketing isn't a mystery. While we may never know why some YouTube videos go viral and others don't, it's easy to tell why some emails succeed and others get sent straight to the trash folder.

12 Web Design Fumbles You Might Be Making

  If your website is your place of business you must build it for your customers’ needs as opposed to your own. Many people make the mistake of filling their website with useless graphics or meaningless text. Ask yourself this question, “Is this helping my customer in any way?”

Google’s “Pigeon” Update Boosts Local Directories

  On July 24, Google went public with a new algorithm change that, as opposed to affecting online retailers and businesses, pertains mostly to brick and mortar stores by modifying local directory listings. What does it do and how does it affect your business?