One online method of free advertising and promotion that has changed over the years is link exchanging. Some people believe link exchanging doesn’t do much good. In my experience, if done properly, link exchanging can improve your search engine rankings, increase your web traffic and get you more sales.
When you build your website, you, of course, want to get high rankings in the search engines. There are lots of ways to do this and lots of ways to NOT do this. Below are 10 things to avoid if you want to be in good standing with the search engines.