If you are someone who has just started to blog and wishes to know what SEO is and how to implement it – Here is a detailed list of OFF – PAGE SEO techniques for you…
Before we begin let us have a glance on what SEO actually is. SEO simply stands for Search Engine Optimisation. The SEO techniques help your website rank as high as possible on search engine result pages (SERPs). This is important because, the higher your pages can rank on Google/Bing/Yahoo/etc., the more traffic your site is likely to get.
SEO can be split up into two separate categories
- On-Page SEO
- Off-Page SEO
On-Page SEO refers to all the things that you can do ON your website – page titles, internal linking, Meta tags & descriptions, etc. that help you rank higher.
Off-Page SEO includes social networking, article submission, forum & blog Marketing, etc. which are done OFF your Website to get higher page rankings.
Let us focus on Off-Page SEO and some best ways to increase your page rankings on search engines.
Off-Page SEO Techniques
1. Social Networking Sites
Social Networking has become colossal these days! Getting involved with social media sites help you to manage your "Online Reputation" by letting you to advertise, market and build your online character within your niche.
To begin you need to sign up with Facebook, LinkedIn, Twitter, etc., and create a profile of your own. By doing so you will be able to extend your online network of contacts, interact with your friends, share things and promote your website/blog.
Blogging is one of the best ways to promote your website online and great off page SEO technique! Blog helps you to earn returning visitors to your site and keep your website up to date with your latest posts. Thus, search engines can crawl to your site more frequently as they have to update your latest blog post entries, and ultimately you rank higher in search engine results pages (SERPs). So, produce lots of unique, clear and concise content for your blog, in the form of Infographics, Top Lists viral videos, etc.
Promote your blog and submit them to niche blog directories and blog search engines. If you aren't good at writing content, it's always recommended to hire a guest blogger.
3. Blog Marketing Off Page SEO
Post comments on other blogs within the same niche as yours. This will help you to add a link in the comments section helping to point them towards your site. These blogs are commonly referred to as "Do-Follow" Blogs.
4. Forum Marketing
Find online forums related to your sites niche. Get involved within that community, reply to threads, offer advice, ask questions, etc. Try to use "Do-Follow" Forums so that you can include a link to your site. This all helps to build up your reputation as an expert within that niche.
5. Search Engine Submission
This is another off page SEO technique. Although search engines will find your site online, that can take a while. To speed up the process, submit your website to the most popular search engines like Google, Yahoo, etc…
6. Directory Submission
Directory submission is an off page seo technique that is purely based on how effectively you select directories and how efficiently you choose the category for submission.
7. Promote with Social Bookmarking
Submit your latest blog to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines love such sites because they update the content too frequently.
8. Link Baiting
"People cannot get enough of the easy-to-digest, does-what-it-says-on-the-tin list format. Lists either educational or amusing are perfect linkbait fodder. Like lists, the world cannot get enough of infographics. We regularly aggregate infographics into list-based posts… the best of both worlds! You can also have an argument or say something controversial or stupid" Source: econsultancy
Link Baiting is another off page SEO technique to increase your link popularity. If you had produced a really popular and unique post for your site people will like to link to it. Perhaps you have published another website's content on your site, but place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you.
9. Photo Sharing
Share your images on websites like Flickr, Picasa, Photo Bucket, etc.
10. Video Marketing
Just like photo sharing submit your videos on sites like; YouTube, Vimeo, etc.
11. Business Reviews
Write reviews about others businesses and ask your clients to write a review of your business on websites like- Stylefeeder, Shvoong, RateitAll, Kaboodle, etc.
12. Local Listings
Submit your website to sites like; Google Local, Maps, Yahoo Local, Yellow Pages, etc. listing your website locally help search engines to easily view your website and fetch the content. This will help you to reach a targeted audience.
13. Article Submission
To drive traffic to your site submit your articles to popular article directory sites like; Ezine, Go Articles, Now Public, etc. This may help you also gain some links to your site from other people.
14. Social Shopping Network
If you run an e-commerce website, one of the best ways to advertise and brand your products for free is to submit them to online shopping networks. Submitting your products to Google Product Search, MSN Online Shopping, Yahoo Online Shopping and other social shopping network sites like Kaboodle etc. Help you increase your product visibility online.
15. Answer Questions
You can actively participate in answering questions on sites like Yahoo Answers to build up your reputation. Place a link to your website in the source section so that people can easily find your site. Keep away from spamming to increase your link popularity.
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