Posts belonging to Category Website Promotion
Online marketing changes from year to year and 2015 is no exception. Sometimes keeping up with all the changes and advancements can be a daunting task. New innovative ideas come alive and old ideas get more attention and power while some just dry up and blow away.
A promotion is a way of drawing attention to your business whether it be
through advertising or other means. Special offers, sales or contests that
are not normally available usually produce impressive results. It is an
effective way for any business to draw in new potential customers and to
retain existing customers.
Although the internet gives most of us an opportunity to build our own
business, advertising and marketing that business can run into a lot of
money. For many of us, this obstacle could be too big to withstand.
Fortunately there are many ways you can effectively market your online
business without paying a cent.
In my last article, I listed ten ideas for business events on your
blog or website and in this article I would like to offer ideas
for promoting those events. By holding various events on
your blog or website you are giving people an incentive for
visiting your website and you are also stirring up more interest
in what you have to offer.
No doubt there’s something valuable for everyone to take away from this post, no matter what marketing strategies are being implemented.
A lot of us work hard to promote our online business but one thing we might forget is that we can get a lot of traffic by promoting offline as well. Following is a list of ideas you can use to promote your online business, offline.
One online method of free advertising and promotion that has changed over the years is link exchanging. Some people believe link exchanging doesn’t do much good. In my experience, if done properly, link exchanging can improve your search engine rankings, increase your web traffic and get you more sales.
When you own a business it is extremely important to get your name and business brand out to the public. We, as business owners, are always looking for new and cost effective ways of doing that. We do not want to settle into a routine because it works. We should always be looking for fresh new ideas to spread the word about what we offer with our business.