Posts belonging to Category Search Engine Optimization (SEO)
I’ve written articles that have gone viral around the world
overnight and I’ve been featured in local and national media, yet
the main question I get asked is “How do you do your SEO?”
Google PageRank Defined
PageRank, sometimes abbreviated as PR, is a mathematical voting system based on
the links pointing to a web page. It started as a research project at Stanford
University and was the initial prototype that led to the creation of Google in 1998.
Search engine optimization, also known as SEO, is the process in
which you rearrange your site to get a higher ranking in the
search engines, thus making it possible for more people to find your
site. There are many things you can do to optimize your site for more
exposure in the search engines. There are also many things you should
not do because you and your site could be penalized.
A backlink is simply a link to your site from another site.
Backlinks are also referred to as inbound links, incoming links and inward links. Having a good amount of backlinks leading to your site can do a lot for your search engine ranking. Your goal is to have numerous backlinks from authoritative sites and sites that are relevant to your site.
The SEO industry has been plagued for years by a lack of consistency with SEO terms and definitions. One of the most prevalent inaccurate terms we hear is “duplicate content penalty.” While duplicate content is not something you should strive for on your website, there’s no search engine penalty for having it.
What exactly is a spider? Electronic spiders, also known as bots or crawlers, are how the search engines find your site. These spiders are sent out on a mission to find information on the millions of websites that exist. These spiders crawl through the web making lists of words found on websites. These words are the key to people finding the information for which they search.
Keywords are a crucial part of your website’s SEO. Keywords are what people use to search for sites and if you are not using them properly, your site will not get found. Thus, you will lose sales and money.
Google is the world’s most popular search engine. Shortly after its creation, Google’s popularity skyrocketed and it soon became the dominant search engine for finding information on the internet. This is why, if you own a website, you want it to be high in the Google ratings.
SEO, which stands for search engine optimization, can be difficult to understand if you are not familiar with it. Unfortunately many things you read about SEO on the internet are not always true. There are a lot of myths and misconceptions floating around the net and they can sometimes be hard to confirm or debunk because of the ever changing techniques and the complexities of the search engines.