Posts belonging to Category Search Engine Optimization (SEO)
It’s been said that you can lead a horse to water, but you can’t make him drink. This is certainly true in marketing.
Keywords continue to evolve as search engines become more precise in their mission to hand users the most relevant and highest quality results to their search queries. In recent months, we’ve heard a great deal about long-tail keywords. They’re practically the new “in” thing in the world of SEO and keyword based optimization.
If you are a small business owner with plans to launch a new website to get more visibility, you must consider search engine optimization, otherwise known as SEO, so it can be found by prospects. This is especially important if you plan on selling goods directly on your site. The rub is that many times web designers spend more time fretting on form rather than function. As a result, many websites that we have surveyed are lacking many of the on-page SEO elements that are needed to get properly indexed by the search engines. To address this conundrum you need to either hire a knowledgeable optimization expert, or you can try a little DIY action. When you consider the number of website analysis programs on the market, DIY SEO is not as much of a mission impossible as many people believe. In fact, if you invest a couple of hours a month on your website’s SEO then you can do it yourself.
When Google introduced the Penguin algorithm update in the Fall of
2012, one of its goals was to eliminate the search engine manipulation
that had been going on with backlinks.
Writing relevant and helpful website and/or blog content is one of the
most effective ways to market your online business. Some of the older
traditional marketing methods do not produce the same results they
used to so more advanced and effective methods need to be utilized.
On July 24, Google went public with a new algorithm change that, as
opposed to affecting online retailers and businesses, pertains mostly
to brick and mortar stores by modifying local directory listings. What
does it do and how does it affect your business?
One thing we all know about Google is how often it makes changes. It is
constantly staying on top of the Internet, any and all spam, and how people
search, which is great for searchers and businesses alike. Unfortunately,
these can also mean major changes just after you’ve gotten into the swing
of things. This is how the Internet works, and now a major change has
happened that you should know about – Google is mixing it up with Google
Authorship. It is still important for your content, but the changes are quite
significant. This blog is going to inform you of these changes and how
important Google Authorship has become.