Posts belonging to Category Email Marketing
Getting started with your newsletter might seem like a daunting
task, but if taken step by step, it is well worth the time and effort.
Initially the creation process is the most time consuming. However, once
you decide on a format, a publication schedule and you have a template
in place it’s just a matter of creating new content for each issue.
Even with the explosion of social media marketing, email
marketing is still a very powerful and effective method of growing
With all the talk about social media, search engine optimization
(SEO) and video, you might think of email as an old-school
marketing method. Nothing could be further from the truth. Just take
a look at these recent stats as reported by Salesforce.com.
You’ve got your internet business and you have created an opt-in list.
A big part of your business comes from your email so it makes sense to advertise your products and/or services with every email that you send out. You can do this by having an email signature or “sigtag” in your email. Outlook and Outlook Express both allow you to set up your sigtag so it is automatically added to each and every email going out, including replies and forwards.
An important element of any online marketing strategy is to develop a variety of potential buyer lists. To do this you must build your “Opt-in” mailing, also called Subscriber List.
Ezine or newsletter publishing is an essential element of your online business. Ezines allow you to keep in contact with your prospective customers and to build relationships of trust and respect. Relationship building is the foundation of your online business and producing a quality ezine or newsletter can help you accomplish this.
One of the most powerful ways to build a successful online business is by creating relationships with your visitors so they can begin to trust you and feel comfortable ordering from you. One way of building these relationships is by having a mailing list so you can keep in contact with your subscribers. This helps form a bond and will start to build that foundation of trust and credibility.
Writing and publishing an ezine is a very important part of your online business so you want to make it the best possible ezine you can. I have made mistakes and changed and re-changed my ezine many times to make it the best it can be. Over the years I have learned a few simple ways to improve my ezine.