Posts belonging to Category Advertising
Turn on the TV around 3 a.m., and you’re sure to see some cheesy infomercial with a sales pitch that makes you cringe. The cheese-factor isn’t limited to late-night TV, though. Thanks to a variety of
copywriting mistakes, the World Wide Web has turned into a 24/7 cheese-fest.
According to Wikipedia, advertising is a form of communication
for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group)
to continue or take some new action. More simply put, advertising
is letting people know about your business and showing them you
have the solution.
Starting and building an online or home business is not an easy task, but it can be done. It takes work, time, commitment and passion. This is not a get rich quick career! You want to start by letting everyone know about you and your business and by building your reputation.
When you first start out on your business venture, money is usually tight but you still need to advertise. One of the most affordable, yet very effective, ways to begin your advertising campaign is with flyers. Flyers are simply full page ads that are distributed directly to your potential customers. There are several ways in which they can be distributed.
Writing effective sales copy is a skill and is vital to any business. Luckily, you can learn this skill by reading about it and by using common sense. Most of what you will learn is common sense and will go a long way in increasing your sales. Of course, all elements of writing sales copy cannot be covered in one short article but I have touched on many of the basic rules and strategies to remember and the mistakes to avoid.
Buying advertising slots and spreading your ad all over the net won’t do much good if the ad does not get anyone’s attention. Your ad must motivate people into following the call to action contained within the ad. Advertising is an art and we need to learn that art to write effective, profit-pulling ads. If you know some of the proven tips on how to write effective ads, it can make all the difference for your business and advertising budget.