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An Overlooked Free Advertising Opportunity An Overlooked Free Advertising Opportunity © Terri Seymour of SeymourProducts.com When you have an online business you need to utilize every possible avenue of advertising and promotion. As I sign up for more ezines and discussion groups, I am finding numerous publishers are overlooking a very effective and fr~e advertising opportunity. After I sign up for an ezine or email discussion group, I await the welcome letter for guidelines and to learn a bit more about the ezine/website/webmaster. Too often all I get in the welcome letter is the standard default letter. No personal welcome, no introductions, no links to check out and no email. This disappoints me as I always like to check out the sites of the people I am signing up with. It almost makes me want to unsubscribe.......almost. ;-) But I know that some publishers may just not know that you can take advantage of this advertising opportunity. I also didn't know of such opportunity when I was first starting. So, by writing this article, I hope to make publishers and listowners aware of this free advertising. Whether you use Yahoogroups, Topica or a list manager that you have purchased, you can change the welcome message. Personalize it by introducing yourself and letting the subscriber know about your website/business. *Inform them of any specials you might have. *Tell them your advertising rates and add a testimonial. *Invite them to your site to utilize the fr~e resources. *Let them know your email so they can contact you. *Use some of the space for ad swapping with other publishers and their welcome letters. *Add an affiliate product or program review. There are numerous things you can promote with your welcome letter. Also, do not overlook your goodbye letter. You have one last chance to get this person back. Make it a good one. ;-) I also have a little message in my goodbye letter that encourages people to let me know why they unsubbed. Example: Thank you for being a subscriber to our newsletter. I am sorry to see you go. If you could take a minute to let me know why you unsubbed, I would appreciate it. Please drop a quick note to mailto:ter02@newnorth.net?subject=unsub Thank you. You might learn ways to improve your ezine by asking former subs this question. Of course, they do not all answer, but a good many do! Always reply to them with a short but appreciative thank you note! I also promote many of the same things as I do with my welcome letter. By doing this you just might get this person to think........"Maybe I will take one last look and see what they have." In this business, you have to utilize every opportunity possible and this FREE advertising could turn out to be a golden one! ************* Terri Seymour has several years online experience and has helped many people start their own business. Visit her site at http://www.seymourproducts.com for resources, $1 resell ebooks & software, free tutorials, affiliate programs, and a free ezine with bonus report: 77 Ways to Get Traffic! mailto:subscribe@seymourproducts.com **************** Business Marketing Bulletin Sign up for our resourceful new ezine, The Business Marketing Bulletin. This weekly ezine is loaded with resources, tips, strategies, links, and much more to help you start and build your own successful business. We also will have a weekly Trivia Challenge for free advertising in BMB! To subscribe, just send any email to subscribe@seymourproducts.com Thank you. Disclaimer Seymour Products provides information and resources for your use in your home based business. We make no guarantees as to the income or outcome you will get or the success you will achieve. Good luck in your business or personal venture! Copyright Information Seymour Products Antigo, WI 54409 Copyright © 2004-2011 Terry & Terri Seymour All Rights and Contents Reserved Worldwide No part of, or material from this site may be copied for use on another commercial or personal site without prior written permission. Violators will be prosecuted!