According to Wikipedia, advertising is a form of communication
for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group)
to continue or take some new action. More simply put, advertising
is letting people know about your business and showing them you
have the solution.
Advertising began thousands of years ago when ancient Egyptians began using
steel to carve out announcements. Now, we have many forms of advertising,
so it can be hard to choose which ones to use. Online marketing has taken the
business world by storm!
Some of the standard online advertising strategies consist of banner ads, ezine
ads and website link exchanges. These methods can be effective but you need
to get out of the box and find new and clever ways to advertise your business.
Below are ten fun and creative ideas that could breathe new life into your
1. eMail Sigtag Buddy – If you send out a lot of emails, having your link
on each one will get you a lot of exposure. Then consider having that doubled.
Research other online businesses to fine one that works well with your business
but does not compete. Contact the owner and discuss a cross promotion deal.
You will put a link to their website in all your outgoing emails if they will do
the same for you. You could work with several business owners and rotate
partners. This easy and free strategy could double or triple your exposure!
2. Resource Box Buddies – This would be very similar to the email sigtag
buddies but you would trade links in your article resource box. Most sites will
allow you several lines in your resource box so make the best use of them.
3. Referral Club – Meet with several online business owners and discuss
a possible referral club. This will only work well if the businesses are not
competing. Learn about each other’s products and services so you can refer
your customers to them when needed.
4. Customer Appreciation Party – Hold online customer appreciation
parties. Show your customers how important they are. Play games, offer
prizes, discounts, free gifts and more to show them how grateful you are.
Encourage each of them to bring a guest and offer a special incentive for
5. Connect to Something of Importance – If your product or service can
appropriately be connected to an important event or it could add credibility
to your business. For example: ebooks are good for the environment. Or, if
you sell pet products, each purchase could mean a donation to stop animal
cruelty. But be sincere in your efforts and really care or your customers will
definitely see through you!
6. Contests – Everyone loves contests! Offer a different contest each week
or month. Make them fun, interesting and even educational.
7. Partner with Complementary Business – Find a business that works
very well with yours. Contact the owner and discuss a promotion partnership.
Work together to advertise and promote each other. Not only is it beneficial
to the business owners but it helps the customers as well.
8. Free Webinars and Presentations – Periodically offer a free webinar
and or presentation on your products and or services and how to benefit by
them. Offer free instructional videos as well if appropriate.
9. Comment on Blogs – Share your expertise on blogs and get your name
noticed. Help people, give advice, share ideas and strategies. This will establish
you as an expert in your field which in turn will earn you more trust and
10. Social Media Relationships – Use your social media sites to connect
with people and build relationships. Social media is for networking and
bonding with people, not just making the sale.
Although the internet provides us with unlimited possibilities for our success
in business, it is not easy to achieve a solid customer base. You must go outside
of the box with your advertising campaign and make yourself and your business
Show people that becoming your customer will indeed be in their best interest.
Prove to them that you are anxious to help find a solution and assist them in
any way possible.
About the Author:
Don’t be one of the 95% of people who fail at their online business.
Terri Seymour can help you make money online. Find out how to increase
your traffic and sales with her popular “How to Build Your Online Business”
ebook for FREE at: ==> http://www.SeymourProducts.com
Please feel free to reprint this article in your newsletter, ezine, blog, etc
as long as resource box is included and unchanged. And also please feel
free to email me if you have questions about anything on our site.